Founded: 1963
Founders: Mr. Pitamber Manglani, Mr. Piyush Manglani, and Mr. Vinish Manglani
Headquarters: Indore, Madhya Pradesh, India
Business Model: Retail chain specializing in baby and mother care products, children’s essentials, and readymade garments.
Rooprang began as a single retail outlet in Indore and has grown into a recognized brand synonymous with quality, affordability, and innovation in the child and baby care industry. The brand’s journey is built on a foundation of excellence, customer satisfaction, and community engagement.
Vision: To become the most admired global destination for apparel and essentials for new mothers, newborns, and children.
Mission: Expand to 50 stores across India by 2026 while maintaining quality and affordability.
Market Insights
- India is home to 444 million children, with 27 million annual childbirths.
- The baby care products market is projected to grow from USD 11.32 billion in 2022 to USD 14.82 billion by 2030, reflecting a 13.42% annual growth rate.
- The child product market in India, valued at INR 105,831 crore, is recession-proof with high repeat purchase rates.
Unique Selling Proposition (USP)
- Immersive Experience: Shopping at Rooprang is a journey where families create cherished memories. The brand emphasizes hygiene, fair pricing, and exceptional customer service.
- Curated Product Selection: A blend of quality, creativity, and trendsetting designs tailored for young customers.
- Established Legacy: A trusted name since 1963, offering over 50 years of expertise in children’s retail.
- Sustainability: Eco-friendly product lines that cater to children’s needs responsibly.
Product Portfolio
- Kids Wear: Trendy and comfortable clothing for newborns to toddlers.
- Toys: Safe, creative, and engaging toys.
- Maternity and Skin Care: Specialized products for mothers and babies.
- Foot Care: High-quality footwear designed for kids.
- Birthday Gifts: Curated items for special occasions.
Future Plans:
- Opening stores in cities like Surat, Nagpur, Jabalpur, and Gwalior.
- Growth through the FOFO (Franchise Owned Franchise Operated) model.
- Collaborations with manufacturers from Thailand, China, and Turkey for premium products.
Franchise Model:
- Area Required: 1500-2000 sq. ft.
- Investment: INR 50-60 lakhs (including INR 4 lakh franchise fee + GST).
- Profitability: Net profit projections range from INR 1.90 lakh to INR 3.60 lakh per month, with a return on investment (ROI) period of 18-30 months.
Key Differentiators
- Customer-Centric Approach: Friendly, personalized service with a focus on creating lasting relationships.
- Innovative Marketing: Leveraging digital platforms to stay connected with the audience and boost brand visibility.
- Continuous Improvement: Regular updates to product offerings and store designs based on customer feedback.
- Community Engagement: Active participation in local events and initiatives.
Customer Feedback
- Over 1 million satisfied customers, emphasizing the brand’s trustworthiness and value proposition.
- Positive reviews highlight the quality of products, affordability, and excellent customer service.
Challenges and Opportunities
Challenges:
- Maintaining a balance between affordability and quality in a competitive market.
- Expanding the franchise model while ensuring consistency across stores.
Opportunities:
- Tapping into India’s growing middle class and increasing urbanization.
- Strengthening e-commerce platforms to reach untapped markets.
- Expanding internationally, given the global demand for high-quality baby care products.
Contact Information
Email: piyush.manglani@rooprangstores.com
Website: www.rooprangstores.com
Phone: +91 88890 10111
Social Media: Instagram, YouTube, and Facebook (@rooprangstores)
