Founded: 2023 (under Rooprang Retails)
Founders: Mr. Piyush Manglani
Headquarters: Indore, Madhya Pradesh, India
Business Model: Retail chain specializing in newborn essentials, daily wear, and children’s products.
My Little Dukan is a unique retail concept focused on catering to the specific needs of newborns, infants, and toddlers. Designed to provide a one-stop shopping experience, it emphasizes quality, affordability, and exceptional service to make parenthood more manageable and enjoyable.
Vision: To be the leading global brand in the infant merchandise market, recognized for quality, innovation, and exceptional customer service.
Mission: To provide families in India with safe, reliable, and affordable infant products that enhance their lives. With a target of 2000 stores, My Little Dukan aims to ensure every child has the best start in life.
Unique Selling Proposition (USP)
- Unique Concept: A dedicated range for children aged 0-3 years, offering stylish, cozy, and budget-friendly options.
- Immersive Experience: Shopping at My Little Dukan is designed to be memorable, with attention to hygiene, friendly service, and a cheerful atmosphere.
- Established Brand Legacy: Backed by the trusted Rooprang Retails name, known for quality and innovation since 1963.
- Sustainability: Products crafted with care to support both the environment and children’s development.
Product Portfolio
- Kids Wear: Comfortable, trendy daily wear for newborns and toddlers.
- Toys: Engaging, safe toys fostering creativity and fun.
- Maternity and Bath Care: Specialized products for mothers and infants.
- Foot Care: Durable, comfortable footwear for children.
- Kids Accessories: High-quality add-ons for daily use.
Expansion Strategy
Current Presence: Multiple stores across Madhya Pradesh, including Indore and surrounding cities.
Future Plans:
- Open 2000 stores across India in the next three years.
- Focus on underserved Tier 2 and Tier 3 cities for expansion.
Franchise Model: FOCO (Franchise Owned Company Operated)
- Area Required: 250-350 sq. ft.
- Investment: INR 14-15 lakhs (inclusive of INR 1 lakh franchise fee + GST).
- Revenue Model: 8% of monthly sales, with a minimum guarantee of 12%.
- Profitability: Monthly sales projections range from INR 5 to 7 lakhs, offering a franchise margin of 8%.
Key Differentiators
- Customer-Centric Approach: Focused on providing exceptional service and fostering long-term relationships.
- Innovative Marketing: Leveraging digital platforms and creative strategies to boost visibility and foot traffic.
- Continuous Improvement: Regular updates to product offerings and store layouts to enhance the shopping experience.
- Community Engagement: Actively supporting local events and initiatives to create a positive social impact.
Challenges:
- Competing with established players in the children’s retail market.
- Ensuring operational consistency across a growing franchise network.
Opportunities:
- Leveraging India’s high birth rate and growing middle class.
- Expanding into e-commerce for wider reach and convenience.
- Establishing a strong foothold in Tier 2 and Tier 3 cities.
Customer Feedback
- Parents appreciate the affordability and quality of products, making My Little Dukan their go-to destination for children’s needs.
- Store layouts and cheerful ambiance create an enjoyable shopping experience for families.
Contact Information
Email: piyush.manglani@rooprangstores.com
Phone: +91 888 90 10 111
Head Office: Indore, Madhya Pradesh, India
My Little Dukan is redefining children’s retail by combining innovation, affordability, and exceptional service. Backed by the trusted legacy of Rooprang Retails, it is well-positioned to achieve its ambitious goals and create a lasting impact in the infant merchandise market.
