Founded: 1963

Founders: Mr. Pitamber Manglani, Mr. Piyush Manglani, and Mr. Vinish Manglani

Headquarters: Indore, Madhya Pradesh, India

Business Model: Retail chain and e-commerce platform specializing in baby and children’s essentials.

Allbabby, a flagship brand under Rooprang Ventures India Pvt. Ltd., has become synonymous with quality, affordability, and customer-centric solutions for newborns and children. Offering a wide range of products tailored for children aged 0-12 years, the brand aims to simplify parenthood and enrich childhood experiences.

Vision: To be the most admired global destination for apparel and essentials for newborns, babies, and children.

Mission: To open 50 Allbabby stores across India by 2026 while maintaining the highest standards of quality and customer service.

Unique Selling Proposition (USP)

• Legacy and Expertise: Over 60 years of industry experience, ensuring deep market understanding and reliability.
• Comprehensive Product Range: More than 14 categories, including kids’ wear, baby accessories, toys, furniture, and mother-care products.
• First-Mover Advantage: Combining fast fashion, e-commerce, and retail expansion for unmatched market penetration.
• Customer-Centric Approach: Ethical business practices, transparency, and community engagement.

Product Portfolio

• Kids Wear: Trendy and comfortable clothing for children aged 0-12.
• Baby Accessories: High-quality essentials like bottles, bibs, and carriers.
• Nursery Products: Furniture and decor for infants and toddlers.
• Toys and Games: Safe and creative toys for various age groups.
• Maternity Care: Products supporting mothers during and post-pregnancy.

Expansion Strategy

Current Presence: 15 retail stores across Madhya Pradesh, with a robust online platform (allbabby.com).

Future Plans:

• Expand to 100 stores in Tier 2 and Tier 3 cities by 2026.
• Leverage e-commerce for pan-India accessibility.

Franchise Model: FOCO (Franchise Owned Company Operated)

• Area Required: 6000-10,000 sq. ft.
• Investment: INR 2,500 per sq. ft.
• Revenue Model: 8% on net sales, with an annual ROI of 20-25%.
• Target Revenue: INR 7-8 crore per annum per store.

Key Differentiators

• Innovative Marketing: Strong digital presence, leveraging social media, SEO, and targeted campaigns to enhance visibility and customer engagement.
• Seamless E-commerce Integration: A user-friendly platform (allbabby.com) that complements offline stores.
• Ethical Business Values: Commitment to sustainability, integrity, and community welfare.
• Training and Support: Comprehensive staff training programs ensure consistent customer service and operational excellence.

Challenges:

• Intense competition from established players and local unorganized markets.
• Maintaining consistency across a growing franchise network.

Opportunities:

• Expanding into under-served rural and semi-urban areas.
• Leveraging the growing demand for premium baby care products.
• Strengthening brand loyalty through loyalty programs and personalized shopping experiences.

Customer Feedback

• Parents praise Allbabby for its diverse product range and affordability.
• Children enjoy the vibrant store layouts and engaging shopping experience.
• Positive reviews highlight the seamless integration of online and offline shopping channels.

Contact Information

Email: piyush.manglani@rooprangstores.com
Website: www.allbabby.com
Phone: +91 88890 10111
Head Office: Indore, Madhya Pradesh, India

Allbabby’s innovative approach to baby and kids’ retail, backed by decades of expertise, positions it as a market leader. With ambitious growth plans and a commitment to excellence, the brand is set to redefine the landscape of children’s retail in India.